For businesses in the Philippines looking to boost online sales and engagement, retargeting is a powerful tool in digital marketing solutions. Retargeting helps you reconnect with potential customers who have shown interest in your products or services but didn’t complete a purchase or action. By strategically showing ads to these users, you increase the chances of converting them into customers.
This guide will explain how retargeting works and share effective strategies to improve your digital marketing efforts.
What is Retargeting?
Retargeting (also known as remarketing) is a digital marketing strategy where you show ads to people who have previously visited your website or engaged with your content but did not take a specific action, such as making a purchase. These ads remind users of your business and encourage them to return and complete their desired action.
For example, if someone visits your online store, browses through products, but leaves without buying anything, retargeting allows you to show them ads for the items they viewed, encouraging them to come back and make a purchase.
Why Retargeting is Important for Businesses
Retargeting is an essential strategy because most website visitors don’t convert on their first visit. In fact, statistics show that over 95% of visitors leave without taking any action. Retargeting helps bring them back by keeping your business top-of-mind.
Some key benefits of retargeting include:
- Increased Conversion Rates: Retargeting focuses on people who have already shown interest, making it more likely they will convert.
- Better ROI: Retargeting typically results in lower ad costs compared to traditional ads since you’re targeting a more qualified audience.
- Boost Brand Recall: By showing ads repeatedly to users, you improve brand awareness and remind them of your offerings.
Effective Retargeting Strategies
To make the most of retargeting, it’s important to use the right strategies tailored to your business goals. Here are some effective retargeting strategies that can help you drive more conversions and boost your digital marketing success.
1. Website-Based Retargeting
One of the most common types of retargeting is website-based retargeting, where you target visitors who have visited specific pages on your website but didn’t take action.
How It Works:
- Install a tracking pixel (small piece of code) on your website that collects data about visitor behavior.
- Show targeted ads to these users as they browse other websites or social media platforms.
For example, if you run an e-commerce store, you can target users who viewed a product but didn’t add it to their cart. You can show ads featuring that product, offering a discount or free shipping to encourage them to come back and complete the purchase.
Tip: Segment your audience based on their actions, such as viewing a product page, adding an item to the cart, or visiting your pricing page. This helps you deliver more relevant ads.
2. Cart Abandonment Retargeting
Cart abandonment retargeting is an effective strategy for e-commerce businesses. Many users add items to their shopping cart but leave without completing the purchase. Retargeting these users with ads that remind them of the products in their cart can significantly increase sales.
How It Works:
- Track users who abandon their carts without completing the checkout process.
- Retarget them with ads that show the items they left behind, offering a reminder or special incentive to encourage them to complete the purchase.
For example, you can show an ad with the message, “You left something behind! Complete your order today and get 10% off.”
Tip: Include a sense of urgency, such as “Limited Stock Available” or “Offer Expires Soon,” to motivate users to act quickly.
3. Social Media Retargeting
Social media platforms like Facebook and Instagram are ideal for retargeting because they offer advanced targeting options and reach a large audience. Social media retargeting allows you to show personalized ads to users who have engaged with your website or social media profiles.
How It Works:
- Install the Facebook Pixel or similar tracking tool on your website to collect data about visitors.
- Create custom audiences based on user interactions, such as visiting specific pages or watching a video.
- Show ads to these users as they browse their social media feeds, encouraging them to return to your website.
For example, if a user viewed a blog post on your website, you can show them an ad related to that topic, promoting your services or products.
Tip: Use carousel ads on Facebook and Instagram to showcase multiple products or services, allowing users to swipe through and see a variety of offerings.
4. Email Retargeting
Email retargeting is a great way to re-engage with potential customers who have interacted with your business. This strategy involves sending targeted emails to users who left your website or abandoned their cart.
How It Works:
- Collect email addresses from users who signed up for newsletters, registered accounts, or abandoned their cart.
- Send personalized emails reminding them of the products or services they showed interest in.
For example, if a customer left items in their cart, you can send them an email with a subject line like, “Your Cart is Waiting! Complete Your Purchase Now.”
Tip: Offer an incentive in the email, such as a discount code or free shipping, to motivate users to complete the purchase.
5. Dynamic Retargeting Ads
Dynamic retargeting ads take personalization a step further by automatically showing users ads that feature the exact products or services they viewed on your website.
How It Works:
- Use dynamic ads to pull product details (such as images, prices, and descriptions) directly from your website.
- Show personalized ads to users, featuring the specific items they browsed but didn’t purchase.
For example, if a user visited your website and looked at a specific pair of shoes, dynamic retargeting will show them an ad displaying that exact pair of shoes.
Tip: Combine dynamic retargeting with special offers, such as “Get 15% Off the Shoes You Loved!” to increase conversions.
6. Retargeting for Lead Generation
Retargeting isn’t just for e-commerce—it’s also effective for lead generation. If a user visits your website but doesn’t fill out a contact form or sign up for a service, you can retarget them with ads encouraging them to take that action.
How It Works:
- Track visitors who visited your service pages, pricing pages, or other key sections of your website.
- Show ads that encourage them to take the next step, such as signing up for a consultation or downloading a free guide.
For example, if you’re offering digital marketing solutions, you can show retargeting ads with messages like, “Get a Free Digital Marketing Consultation – Sign Up Now!”
Tip: Use compelling CTAs (Call-to-Actions) in your retargeting ads, such as “Claim Your Free Quote” or “Schedule a Consultation Today.”
Conclusion
Retargeting is a powerful digital marketing strategy that helps businesses in the Philippines reconnect with potential customers and drive more conversions. By using strategies like website-based retargeting, cart abandonment retargeting, social media retargeting, and dynamic ads, you can increase your chances of converting interested visitors into paying customers.
By incorporating these retargeting strategies into your digital marketing solutions, you can create more personalized and effective campaigns that deliver better results. With the right approach, retargeting can significantly boost your ROI and help your business grow.